Pay per click, or PPC, which is the acronym, is a generic term for the digital marketing efforts where the advertiser pays per click or per impression. The biggest PPC platforms are Google Ads and Facebook for Business, and that is where we feel extra confident.
Perhaps the most important reason for advertising on a PPC platform is that you can identify anywhere in the sales funnel the visitors are. Then the advertiser can bid and adjust the content to people who are close to a conversion and exclude those who have shown a low interest.